I spoke to Wired magazine on wearables… Wired article published on February 24 2014.…
Misfit Wearables launched the Shine, an activity tracker that can be worn almost anywhere on your body. Image: Misfit Wearables
Misfit Wearables launched the Shine, an activity tracker that can be worn almost anywhere on your body. Image: Misfit Wearables
Last September, right around spring/winter Fashion Week, an
unexpected group of people gathered for a round table discussion at the main
offices of the Council of Fashion Designers of America in New York City.
Present was Steven Kolb, the CFDA’s CEO, a few higher-ups from Intel and a
handful of CFDA members who also
happen to be big names in fashion and accessory design.
Intel had called the meeting to discuss the idea of starting a
collaboration between the company and the fashion industry at large, with the
ultimate goal of figuring out a way turn their decidedly unwearable technology
into something people—fashionable people—might actually want to put on their
bodies.
‘Tech companies know what is
useful, but do we know how to make something desirable?’