Fortune / February 10 2015
----------------------------------------------------------------------------------------------------------------------
Guardian / April 21 2015
Get yourself connected: is the internet of things the future of fashion?
“The spider dress is an art piece,” says Ildeniz. “We opened up our R&D
shops with her and said, ‘Anouk, what would you like to do?’” And that is the
dress that she came up with. It is pretty remarkable, because not only does it
use Edison, which is a platform that we have formed to make [the] internet of
things a reality, but she put sensors on it. She created a dress that was
aesthetic and she made it in a way that’s ... funky functional.”
Ildeniz says she was joking with a friend about getting on a crowded metro
line with a dress that starts blinking red. “I don’t know if I would want that,
but it’s basically showing how the wearer is interacting with the rest of the
world and showing her own sensations and emotions to everybody.” Wearing her
heart on her sleeve, quite literally.
What’s next: The more sensors out there, the more dresses such as Intel’s Spider will have
to interact with. “When we have a genuine sensor-led environment and our clothes
can communicate with each other, with stores, with events, we will open up a
world of possibilities that we have yet to explore or even understand what that
could mean,” Drinkwater says. “Connected clothing will allow us to communicate
in a completely new way ... the possibilities are incredibly exciting.” But what happens next for connected fashion depends on how tech evolves.
Ildeniz points out that sensors and processing power could be crammed almost
entirely on a phone, and interact with connected devices as a hub. Or, that
power could be distributed across the body. “Whether it’s a necklace or a watch
or an earring or, you know your pants or your bra for that matter, it will be
distributed,” she says.
“The spider dress is an art piece,” says Ildeniz. “We opened up our R&D
shops with her and said, ‘Anouk, what would you like to do?’” And that is the
dress that she came up with. It is pretty remarkable, because not only does it
use Edison, which is a platform that we have formed to make [the] internet of
things a reality, but she put sensors on it. She created a dress that was
aesthetic and she made it in a way that’s ... funky functional.”
Ildeniz says she was joking with a friend about getting on a crowded metro
line with a dress that starts blinking red. “I don’t know if I would want that,
but it’s basically showing how the wearer is interacting with the rest of the
world and showing her own sensations and emotions to everybody.” Wearing her
heart on her sleeve, quite literally.
What’s next: The more sensors out there, the more dresses such as Intel’s Spider will have to interact with. “When we have a genuine sensor-led environment and our clothes can communicate with each other, with stores, with events, we will open up a world of possibilities that we have yet to explore or even understand what that could mean,” Drinkwater says. “Connected clothing will allow us to communicate in a completely new way ... the possibilities are incredibly exciting.” But what happens next for connected fashion depends on how tech evolves. Ildeniz points out that sensors and processing power could be crammed almost entirely on a phone, and interact with connected devices as a hub. Or, that power could be distributed across the body. “Whether it’s a necklace or a watch or an earring or, you know your pants or your bra for that matter, it will be distributed,” she says.
What’s next: The more sensors out there, the more dresses such as Intel’s Spider will have to interact with. “When we have a genuine sensor-led environment and our clothes can communicate with each other, with stores, with events, we will open up a world of possibilities that we have yet to explore or even understand what that could mean,” Drinkwater says. “Connected clothing will allow us to communicate in a completely new way ... the possibilities are incredibly exciting.” But what happens next for connected fashion depends on how tech evolves. Ildeniz points out that sensors and processing power could be crammed almost entirely on a phone, and interact with connected devices as a hub. Or, that power could be distributed across the body. “Whether it’s a necklace or a watch or an earring or, you know your pants or your bra for that matter, it will be distributed,” she says.
“The research is still dancing between the two extremes,” she says, but the
one thing that’s certain is the world will be full of connected sensors. It’s
merely a matter of deciding how to use them – to count how many steps we’ve
taken in a day, or to show off our emotional state to those around us with an
interactive t-shirt.
Another hurdle is making the electronics small enough, and Intel has one
answer in the form of Curie, a button-sized system-on-a-chip, which can read
sensors, analyse the information and transfer it over Bluetooth.
There are other challenges, notably washing clothing, with Ildeniz pointing
out that most smart fitness clothing uses a “puck” that can be removed to wash
them. CuteCircuit’s Rosella points out that her firm’s designs may be
technologically advanced, but “we really do intend that people wear them”.
She says the ready-to-wear line can be washed at 30 degrees with standard
detergents, though more delicate fabrics should be dry cleaned.
“We undertook two years of wash tests to be able to bring a fashionable,
wearable technology product to market that can be used as normal fashion, but
has the added value of looking beautiful and creating magical interactivity,”
she says. So the only excuse for not wearing an interactive, Tweeting t-shirt is
it’s at the bottom of the washing pile.
“The research is still dancing between the two extremes,” she says, but the
one thing that’s certain is the world will be full of connected sensors. It’s
merely a matter of deciding how to use them – to count how many steps we’ve
taken in a day, or to show off our emotional state to those around us with an
interactive t-shirt.
Another hurdle is making the electronics small enough, and Intel has one
answer in the form of Curie, a button-sized system-on-a-chip, which can read
sensors, analyse the information and transfer it over Bluetooth.
There are other challenges, notably washing clothing, with Ildeniz pointing
out that most smart fitness clothing uses a “puck” that can be removed to wash
them. CuteCircuit’s Rosella points out that her firm’s designs may be
technologically advanced, but “we really do intend that people wear them”.
She says the ready-to-wear line can be washed at 30 degrees with standard
detergents, though more delicate fabrics should be dry cleaned.
“We undertook two years of wash tests to be able to bring a fashionable,
wearable technology product to market that can be used as normal fashion, but
has the added value of looking beautiful and creating magical interactivity,”
she says. So the only excuse for not wearing an interactive, Tweeting t-shirt is
it’s at the bottom of the washing pile.
http://www.theguardian.com/technology/2015/apr/21/internet-of-things-future-fashion
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Hürriyet Gazetesi / Boğaziçi Üniversitesi / Girişimcilik Paneli / Elif Ergu Mart 2015
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Dünya Gazetesi / Didem Eryar / Mart 2015
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Sabah Gazetesi / Şalele Kadak, / Girişimcilik Paneli / Mart 2015
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Hürriyet gazetesi / Boğaziçi Üniversitesi / Girişimcilik Paneli / Elif Ergu Mart / 2015
.jpg)
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MediaCat dergisi / “En Yaratıcı 50” / yaratıcılıklarıyla fark yaratan 50 isim /2015
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Marketing Türkiye
dergisi / “İş Dünyasının Marka Kadınları” / başarılı
kadın yöneticiler / 2015
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BetaKit / 2015
More than the waves of technology before it, wearables face a fashion problem that has become a major barrier to adoption. Laptops, tablets, and smartphones use design as a selling feature, but for these devices its more function over form. With technology we wear, it’s a whole other story. If wearables are going to succeed, they need to be worn, and what we wear today is more an expression of our style than a tool to keep us safe and warm. While most tech companies struggle to understand this, Intel has taken a fashion-first approach to wearable tech by moving tech into the background and letting those that make accessories and clothing lead the charge.
I recently had a chance to sit down with Ayse Ildeniz, Intel’s VP of New Devices Group, to talk about Intel’s partnerships with some of the world’s leading fashion brands, the company’s latest wearable tech module, Curie, and Intel’s mission in creating a fashionably connected world.
Ildeniz sat across from me wearing a pair of stylish specs and a black snakeskin bracelet set with gems and pearls. The bracelet, of course, was MICA, the $500 wearable collaboration between Intel and popular fashion brand Opening Ceremony. MICA, which stands for ‘My Intelligent Communication Accessory’, was one of the devices last year that marked a key shift in the wearable space: one focused on creating gadgets to a new approach attempting to marry tech and fashion. MICA also reflects Intel’s vision of a world where things you want to wear are smart and connected.
“There is a strategic difference in how Intel is approaching wearable technology compared to the rest of the industry,” Ildeniz told me. “Today what I see is a bunch of technology companies creating technological devices as wearables for people. What we want is for accessories that you are already wearing to be smart. There is a very big difference between the two: putting the smartness in what you are already wearing versus building something from scratch. This is why we made it a priority to partner with people who know how to do this. It’s been their job to create a brand. They know their business model and they lead it and we are the electronic supplier to what they are trying to build.”
Ildeniz of course is referring not only to Intel’s partnership with Opening Ceremony, but also a slew of other fashion partners, including a multi-year collaboration with Italian eyewear company Luxottica, which controls over 80% of the world’s major eyewear brands (Ray-Ban, Oliver Peoples, Oakley, etc.). Intel also has a partnership with watch and jewelry group Fossil.
Intel’s “powered by” strategy is much different than how most of the other tech giants have approached the wearable opportunity. Samsung, Motorola, and even Apple are all building the tech and the accessory. And while we have seen some fashion collaborations, like Samsung and Black Diesel or Google Glass and DVF, they have been tacked on as an afterthought rather than integrated as an essential part of the product. For now, most of the tech companies seem to think that they can do it all, which often ends up creating good tech but awful looking accessories. This may be the reason why many wearables so far have seen slow adoption. Intel wants to turn this around. “The aesthetic and the fashion are most for us,” Ildeniz explained.
In fact, Intel believes that it isn’t the tech companies at all that should be leading this wave. “The fashion needs to lead this,” Ildeniz told me. “They are the ones who need to be at the forefront and in the driver seat rather than what the technology companies are doing.”
Intel’s fashion-focused strategy is rooted in what people are looking for in wearable tech. Last year, Intel conducted research to better understand what people wanted in a wearable. One portion of the people they interviewed said that they were looking for a wearable device to get information about themselves, such as steps and heart rate. The other half said that they wanted a device that let them communicate and stay connected. But the common request from the majority of the group was that regardless of what the device did it needed to look good.
“A huge chunk, 60% of the people, said that it needs to look good and it needs to be aesthetically pleasing or I’m not going to put it on me. Everybody that we interviewed kept on saying that what I put on myself is so personal and it has to be a reflection of who I am,” said Ildeniz. “I mean, there is a reason why I am wearing these glasses and you are wearing your glasses,” she told me. “We are trying to say something to the rest of the world. And so the people we interviewed said that the wearable is something they have to love. A big part of what you wear is about what brands you want to carry on you and what image you want to pull off to the people you interact with. It’s that aesthetic element that we felt was missing.”
But if Intel is right, and the fashion industry is the key to taking wearables from the wrists of early adopters to the bodies of the mainstream, why are we not seeing fashion brands jump at the chance? Ildeniz says that it’s still early days.
“From an industry accessory perspective, there are two extreme camps. Some say it’s too techy, too gadgety and too complex and people don’t need this and we don’t want to deal with this,” said Ildeniz. “And then there are those that are at the forefront who go, ‘we‘ve got to get into this now, and we are the ones that need to define this, and let’s make it a reality.’ Of course, as Intel, we would rather work with the innovative thinking category creators, which is why we have picked fantastic partners to drive this thing. But in many ways it is early for this industry to come to grips with this. They want to be there, but it has to be right. Otherwise, it will be gimmicky and too weird and it won’t work.”
Ildeniz believes that the first step in moving this forward is getting the fashion and the tech companies together to talk. Intel’s partnership with the CFDA, the Council of Fashion Designers of America, is a big part of brokering this conversation. As part of this, Ildeniz has been regularly flying out with her engineering team to New York to sit with the designers on the council so that the two can ask each other questions and learn. “It has been this beautiful learning experience and we are educating each other collaboratively,’ she explained. “We are finding out how fast we can pull them into technology and how fast we can learn from them in how to do it right.”
Of course, if fashion is to take the driver’s seat, then fashion needs to be given the tools to make their accessories and garments smart. For Ildeniz, one of the most powerful tools Intel is providing to companies is Curie. Curie is a wearable tech module the size of a button. This low-power solution launched at this year’s CES, and is Intel’s first purpose-built wearable SoC (system on a chip) that can run for a long period of time using a coin-sized battery with a motion sensor, Bluetooth and battery charging capabilities.
“It’s a module for wearables but it is so simple and so small that you can pretty much put it anywhere and everywhere and you don’t have to be the most sophisticated company with 500 engineers,” she said. “You just need to get this and a couple of smart people with integration and software capabilities and you can make anything you want smart. I am hoping it will pave the way for developers and fashion makers to start to integrate intelligence into everything they already do. It’s the genius and the curiosity in the people that you have to bring out and I think that this is the next wave. Anybody and anyone can be a creator as long as we give them simple and smart technology.”
But Ildeniz is the first to admit that the wearables category is still in its infancy. “The more demand there is, the more big companies will jump on it and companies like us will own it as an issue and a challenge. As people swarm into this industry most of the problems will start running and be fixed. I find it very exciting that it is so early, that it is still the wild, wild west and that we get to experiment but we still have to find the real user models. We are not there.”
More than the waves of technology before it, wearables face a fashion problem that has become a major barrier to adoption. Laptops, tablets, and smartphones use design as a selling feature, but for these devices its more function over form. With technology we wear, it’s a whole other story. If wearables are going to succeed, they need to be worn, and what we wear today is more an expression of our style than a tool to keep us safe and warm. While most tech companies struggle to understand this, Intel has taken a fashion-first approach to wearable tech by moving tech into the background and letting those that make accessories and clothing lead the charge.
I recently had a chance to sit down with Ayse Ildeniz, Intel’s VP of New Devices Group, to talk about Intel’s partnerships with some of the world’s leading fashion brands, the company’s latest wearable tech module, Curie, and Intel’s mission in creating a fashionably connected world.
Ildeniz sat across from me wearing a pair of stylish specs and a black snakeskin bracelet set with gems and pearls. The bracelet, of course, was MICA, the $500 wearable collaboration between Intel and popular fashion brand Opening Ceremony. MICA, which stands for ‘My Intelligent Communication Accessory’, was one of the devices last year that marked a key shift in the wearable space: one focused on creating gadgets to a new approach attempting to marry tech and fashion. MICA also reflects Intel’s vision of a world where things you want to wear are smart and connected.
“There is a strategic difference in how Intel is approaching wearable technology compared to the rest of the industry,” Ildeniz told me. “Today what I see is a bunch of technology companies creating technological devices as wearables for people. What we want is for accessories that you are already wearing to be smart. There is a very big difference between the two: putting the smartness in what you are already wearing versus building something from scratch. This is why we made it a priority to partner with people who know how to do this. It’s been their job to create a brand. They know their business model and they lead it and we are the electronic supplier to what they are trying to build.”
Ildeniz of course is referring not only to Intel’s partnership with Opening Ceremony, but also a slew of other fashion partners, including a multi-year collaboration with Italian eyewear company Luxottica, which controls over 80% of the world’s major eyewear brands (Ray-Ban, Oliver Peoples, Oakley, etc.). Intel also has a partnership with watch and jewelry group Fossil.
Intel’s “powered by” strategy is much different than how most of the other tech giants have approached the wearable opportunity. Samsung, Motorola, and even Apple are all building the tech and the accessory. And while we have seen some fashion collaborations, like Samsung and Black Diesel or Google Glass and DVF, they have been tacked on as an afterthought rather than integrated as an essential part of the product. For now, most of the tech companies seem to think that they can do it all, which often ends up creating good tech but awful looking accessories. This may be the reason why many wearables so far have seen slow adoption. Intel wants to turn this around. “The aesthetic and the fashion are most for us,” Ildeniz explained.
In fact, Intel believes that it isn’t the tech companies at all that should be leading this wave. “The fashion needs to lead this,” Ildeniz told me. “They are the ones who need to be at the forefront and in the driver seat rather than what the technology companies are doing.”
Intel’s fashion-focused strategy is rooted in what people are looking for in wearable tech. Last year, Intel conducted research to better understand what people wanted in a wearable. One portion of the people they interviewed said that they were looking for a wearable device to get information about themselves, such as steps and heart rate. The other half said that they wanted a device that let them communicate and stay connected. But the common request from the majority of the group was that regardless of what the device did it needed to look good.
“A huge chunk, 60% of the people, said that it needs to look good and it needs to be aesthetically pleasing or I’m not going to put it on me. Everybody that we interviewed kept on saying that what I put on myself is so personal and it has to be a reflection of who I am,” said Ildeniz. “I mean, there is a reason why I am wearing these glasses and you are wearing your glasses,” she told me. “We are trying to say something to the rest of the world. And so the people we interviewed said that the wearable is something they have to love. A big part of what you wear is about what brands you want to carry on you and what image you want to pull off to the people you interact with. It’s that aesthetic element that we felt was missing.”
But if Intel is right, and the fashion industry is the key to taking wearables from the wrists of early adopters to the bodies of the mainstream, why are we not seeing fashion brands jump at the chance? Ildeniz says that it’s still early days.
“From an industry accessory perspective, there are two extreme camps. Some say it’s too techy, too gadgety and too complex and people don’t need this and we don’t want to deal with this,” said Ildeniz. “And then there are those that are at the forefront who go, ‘we‘ve got to get into this now, and we are the ones that need to define this, and let’s make it a reality.’ Of course, as Intel, we would rather work with the innovative thinking category creators, which is why we have picked fantastic partners to drive this thing. But in many ways it is early for this industry to come to grips with this. They want to be there, but it has to be right. Otherwise, it will be gimmicky and too weird and it won’t work.”
Ildeniz believes that the first step in moving this forward is getting the fashion and the tech companies together to talk. Intel’s partnership with the CFDA, the Council of Fashion Designers of America, is a big part of brokering this conversation. As part of this, Ildeniz has been regularly flying out with her engineering team to New York to sit with the designers on the council so that the two can ask each other questions and learn. “It has been this beautiful learning experience and we are educating each other collaboratively,’ she explained. “We are finding out how fast we can pull them into technology and how fast we can learn from them in how to do it right.”
Of course, if fashion is to take the driver’s seat, then fashion needs to be given the tools to make their accessories and garments smart. For Ildeniz, one of the most powerful tools Intel is providing to companies is Curie. Curie is a wearable tech module the size of a button. This low-power solution launched at this year’s CES, and is Intel’s first purpose-built wearable SoC (system on a chip) that can run for a long period of time using a coin-sized battery with a motion sensor, Bluetooth and battery charging capabilities.
“It’s a module for wearables but it is so simple and so small that you can pretty much put it anywhere and everywhere and you don’t have to be the most sophisticated company with 500 engineers,” she said. “You just need to get this and a couple of smart people with integration and software capabilities and you can make anything you want smart. I am hoping it will pave the way for developers and fashion makers to start to integrate intelligence into everything they already do. It’s the genius and the curiosity in the people that you have to bring out and I think that this is the next wave. Anybody and anyone can be a creator as long as we give them simple and smart technology.”
But Ildeniz is the first to admit that the wearables category is still in its infancy. “The more demand there is, the more big companies will jump on it and companies like us will own it as an issue and a challenge. As people swarm into this industry most of the problems will start running and be fixed. I find it very exciting that it is so early, that it is still the wild, wild west and that we get to experiment but we still have to find the real user models. We are not there.”
------------------------------------------------------------------------------------------------------------
Haberturk Gazetesi - Nazenin Tokusoglu Röportajı
---------------------------------------------------------------------------------------------------------
Fortune - Molly Petrilla Interview
How Intel hopes to get women interested in wearable
Intel's Ayse Ildeniz Courtesy of Intel
Ayse Ildeniz is on a mission to make wearable technology actually, well, wearable.
When Ayse Ildeniz looks at the world, she sees all the ways technology could make it better.
She envisions wearable devices that keep elderly women in close touch with their doctors and families, that track what kids eat or watch on TV while their mom is away at work, that help women in rural India make sure their children arrive safely at school.
“I can think of about 50 different uses for wearables that would be fantastic for women,” she says, “but we haven’t done it yet as an industry. My humble view is that we women have been ignored. It’s my sense that now everybody’s pretty much waking up to that, which is very, very exciting.”
As the vice president of Intel’s INTC New Devices Group and general manager of business and development strategy, Ildeniz—who defines her job as “exploring uncharted territories and trying to create things that don’t exist”—is one of several leaders who are tackling the women-and-wearables challenge wrist-first.
In the last few months, she’s guided Intel’s efforts to release a jewelry communications device (MICA), to develop a wearables chip for fashion designers (Curie), and to forge partnerships with prominent fashion brands. “For me, wearables is a wonderful opportunity to learn about women’s needs,” she says, “and to make sure technology companies are producing things that are defined and designed for women.”
When Ayse Ildeniz looks at the world, she sees all the ways technology could make it better.
She envisions wearable devices that keep elderly women in close touch with their doctors and families, that track what kids eat or watch on TV while their mom is away at work, that help women in rural India make sure their children arrive safely at school.
“I can think of about 50 different uses for wearables that would be fantastic for women,” she says, “but we haven’t done it yet as an industry. My humble view is that we women have been ignored. It’s my sense that now everybody’s pretty much waking up to that, which is very, very exciting.”
As the vice president of Intel’s INTC New Devices Group and general manager of business and development strategy, Ildeniz—who defines her job as “exploring uncharted territories and trying to create things that don’t exist”—is one of several leaders who are tackling the women-and-wearables challenge wrist-first.
In the last few months, she’s guided Intel’s efforts to release a jewelry communications device (MICA), to develop a wearables chip for fashion designers (Curie), and to forge partnerships with prominent fashion brands. “For me, wearables is a wonderful opportunity to learn about women’s needs,” she says, “and to make sure technology companies are producing things that are defined and designed for women.”
Part of the reason women haven’t embraced wearables sooner, according to Ildeniz, stems from visual appeal—or, more specifically, a lack of it. In late 2013 and throughout 2014, she says two kinds of wearables ruled the category: those devoted to sports and fitness but with limited aesthetic value, and those with multiple uses (“I call them the Swiss army knife approach”) with, again, limited aesthetic value.
When Intel surveyed men and women in early 2014, the company discovered something interesting. People said they wanted their wearables not only to perform technical acrobatics, but also to look great. “It was probably the biggest surprise in our research,” Ildeniz says, “but it’s so no-brainer.”
That’s when Ildeniz’s group, led by former Apple APPL vice president Mike Bell, got to work on MICA. They teamed up with fashion designers from Opening Ceremony to create My Intelligent Communication Accessory, which hit Barneys stores in December. It sells for $495 and looks like an upscale bracelet, but it also sends notifications, loads calendar entries and trades text messages.
Ildeniz says collaborations between fashionistas and engineers are the key to developing wearable tech that women actually want to wear. On MICA, for instance, she recalls that Intel’s engineers thought the display should sit on top, like a watch face. But their fashion counterparts argued for a hidden underside screen, insisting that their customers wanted camouflaged functionality—a wearable no one would recognize as such.
“That was shocking for our technologists,” she adds. “Our engineers were like, ‘Well, are you sure?’ But it was fantastic feedback.”
That’s why Ildeniz thinks designer-engineer teams are so important: they can fill in each other’s knowledge gaps. But Intel’s also working on closing that gap, at least on the fashion side. They have a Curie chip in the works, named after the famous scientist and due out later this year. It’s a button-sized hardware module, small enough to fit in rings or purses or pendants, and Ildeniz says it will encourage fashion designers, entrepreneurs and the accessory industry writ large to design wearables without needing their own engineers.
The New Devices Group is also working on collaborations with Fossil—reportedly a smartwatch—and Luxottica, including a smart glasses project for the Oakley brand. Beyond aesthetics, Ildeniz says her team is focused on the particular uses women have for their devices—things like communication with friends and family—with each project. “If you’re into sports, it’s wonderful to know how many steps you’ve done during the day,” she adds. “But if you’re not, what is the purpose of this thing?”
Ildeniz believes wearables can truly help women in ways they actually need: checking on their children, taking medication, managing their schedule and workloads. “There are so many opportunities out there, and part of my job is deciding which ones to bet on,” she says. “That’s a lot of responsibility, and we have a lot of open dialogue to ensure we’re making the right decisions.”
But at this point, Ildeniz is used to making big choices and working at the cutting edge of technology. Before she joined the New Devices Group in 2013, she was the regional director of Intel’s Middle East, Turkey and Africa region for 10 years. Working with Bell, Ildeniz helped create devices—including Yolo, a smartphone for Africa—“designed for the people, particularly for their needs,” she says. “Over there, the technology really doesn’t matter if it doesn’t enrich people’s lives.”
“There is no category defined yet, or existing for that matter,” Ildeniz adds, referring to her current role with the New Devices Group. “It’s very exciting to be a maverick.”
Watch more of the latest news about Intel from Fortune’s video team: http://fortune.com/2015/02/10/intel-women-wearables/
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Cosmopolitan Dergisi ”Cosmo Kariyer Portre” köşesi / 2015
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Fortune Türkiye - Kerem Özdemir’in CES 2015’te gerçekleştirdiği röportaj / 2015
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ELLE
THE VERGE
- Intel's Curie Module lets anyone build wearables the size of a button
Intel spent most of 2014 shifting its focus to wearables by buying
fitness band company Basis Science and creating partnerships with fashion companies. But CEO Brian Krzanich just
announced a major extension of that focus at the company's CES keynote
presentation with the Intel Curie Module. It's a low-power hardware module that
could be used to build wearables out of things like rings, bags, pendants, or
glasses.
The module uses a new version of Intel's Quark chip — the Quark SE — to
enable such compact wearable technologies. It's capable of being integrated into
such small form factors that Krzanich even showed it off in a coat button on
stage. Curie uses Bluetooth LE and includes a low-power sensor hub, a
pattern-matching accelerator that allows for accurate gesture recognition, and a
six-axis combination accelerometer and gyroscope, all crucial ingredients for
making compact wearables. On top of all that Curie runs Viper, an open-source
software that can take the information gathered by those internals and use it
for things like activity recognition or step tracking.
Intel did most of the work for you
The hope is that companies use Curie to bypass difficult developmental steps
like designing circuitboards or tweaking Bluetooth radios, according to Mike
Bell, VP and GM of Intel's New Devices Group. As he told me a few hours before
the press conference, "[Curie] essentially gets you pretty far along towards a
product, you really just have to add your secret sauce on top of this and you’d
have a pretty great wearable product."
Bell used the breadth of creative ideas being spawned by the company's Edison
platform — the more broadly-focused predecessor to Curie — as a reference point
for why he believes Curie is important. "We saw all these people had all these
great ideas, but the barrier to entry to this stuff is pretty high because the
technology is very small and very integrated."
The Intel Curie Module will be available in the second half of 2015.
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New Smartwatches for Women Put Style First
When it comes to a smartwatch, women “pay more
attention to the product’s external design, the brand’s image and fashion
status, and use of precious metals,” said Sulabh Madhwal, a personal accessories
industry analyst at Euromonitor International, a market research firm based in
London.
Women are interested in smart wearables,
however, almost as much as men.
In
a report issued last year by the NPD Group, a market research firm, a survey of
1,800 Canadians found that 25 percent of the men said they would be interested
in purchasing a smartwatch, against about 18 percent of women.
There are roughly three categories of design:
smart “bracelets” that tell the time; flat-panel digital watches with a feminine
setting; and analog-style watches with a few smart capabilities.
Some come as stand-alone devices, but for the
moment most of the smart wearables aimed at women are focused on notification
features rather than a wide range of gadgetry.
“Ninety percent of the smartwatches now are
companion watches, meant to be used alongside a smartphone,” said Laurent Le
Pen, founder and chief executive of Omate, which designed the Lutetia smartwatch
specifically for women.
“The rest are geek watches,” he said. “They’re
more complex, but they’re not appealing to any women.”
The most visible player in the women’s
smartwatch arena is the MICA bracelet, a collaboration between the chipmaker
Intel and the fashion house Opening Ceremony, based in California.
Shown during New York Fashion week in
September, the MICA was heralded as the first luxury smartwatch for women.
“Our research found that women today are very
active, both socially and professionally, and want to be ‘in the know’ at all
times,” Aysegul Ildeniz, vice president of the new devices group at Intel, said
in an email.
“We also found that wearables were not
fashionable enough for women to wear in their everyday lives,” she said. “It
became clear that what was needed in the space was a product that would
conveniently deliver the information a woman needs, while also being desirable
to wear.”
Inside, it has an Intel XMM6321 3G cellular
radio chip “to enable untethered communications, so that relying on a smartphone
is not required,” Ms. Ildeniz said.
“The end result looks like a fashionable
statement piece and not a piece of technology,” she said. “The textiles and
precious stones distinguish the bracelet in the realm of smartwatches, health
and fitness bands, and clip-on covers.”
There are several similar bracelets with
fashionable designs.
Examples include the Ibis watch by the Finnish
company Creoir, and the Memi, an iPhone-compatible, Bluetooth-enabled bracelet
from Smartwatch Group, a thick silver bangle that vibrates when notifications
come through on a phone.
The marketing strategy, as articulated in the
Memi online video campaign, which shows mothers pushing strollers and women in
business meetings, is to appeal to busy women who may want to “unplug without
disconnecting from the people who matter most.”
Omate, a start-up based in Shenzhen, China,
that was initially funded by a Kickstarter campaign, is banking on this strategy
with its third watch, the Lutetia. “Some smartwatches are just saying, ‘We’re
putting a white strap on the watch and now it’s a smartwatch for women,"’ Mr. Le
Pen said by telephone. “We had the feeling this was the wrong approach.”
With a smallish 40-millimeter round watch face
covered with sapphire-coated glass, and a beaded metallic band that comes in
silver, rose gold and gold, from afar the watch looks like an analog model.
On closer inspection, it turns out to have a
touch-screen that is a transflective liquid crystal display.
When the wearer receives a phone call, text
message or other notification, it vibrates, and she can tap the screen and see
the incoming information.
Omate joined with two large technology
developers, the semiconductor manufacturer MediaTek and the semiconductor
designer ARM. The watch is powered by MediaTek’s Aster MT2502 platform and runs
on the Nucleus RTOS operating system.
Mr. Le Pen said that while he was glad the
companies worked with Omate, for the Lutetia, the real challenge was coming up
with a design that would appeal to women.
“We felt that we are not competing with
Samsung, LG, Motorola or Apple,” he said. “We are competing with women’s fashion
brands such as Michael Kors and Marc Jacobs, Calvin Klein, Guess. It’s a totally
different approach.”
“We’re not speaking about technology,” he
added. “We’re more focused on the look and feel and the user experience.”
Fashion houses are exploring ways to make
their own smartwatches.
Guess recently announced a plan to work with a
California start-up, Martian Watches, to make a voice-command watch in 2015.
Martian, founded seven years ago, was also
funded by Kickstarter. It is best known for watches with voice-command
technology that can be used in place of a smartphone.
Stan Kinsey, the company’s president, said
that the main attraction for most buyers remains the notifier features, and that
the company sells about 50 percent of its notifier watches to women.
“The important thing for a woman is being able
to keep her phone in her purse or her bag and still knowing what’s going on,”
Mr. Kinsey said by telephone. “We’ve tried to focus on that.”
“And we’ve been able to give her a watch that
has custom vibration patterns, almost like a Morse code so that she knows what’s
going on without looking,” he added. " If you’re dining with a friend, you don’t
really want to have to look at your phone. Or even look at your watch.”
The Martian is an analog quartz watch with a
Japanese movement; a 40-millimeter watch face; a regular, elevated dial; and
parts that move.
It also has a small bar inside the watch face
where notifications of incoming calls or text messages scroll across a small
screen called an OLED readout, which looks like a ticker tape typing out
information. Models come in black, white and red.
“Analog watches have been around, and they’re
still the most popular high-end watch design, so we’ve said, what if we started
with a classic watch and made it smart?” Mr. Kinsey said. “Mostly it’s a fashion
piece that people are wearing, but it’s also a convenience.”
The real challenge of developing a fashionable
smartwatch, he said, is packing all the technology of a smartphone into an
elegant watch case.
“We’re all fortunate that large watches have
been in style for a couple of years and remain that way,” he said.
“There are many women that look at not just our
watch, at 42 millimeters, but also other watches of about that size and say
they’re fine with them,” he added. “We have over 130 components inside, so it’s
hard to get down to a smaller size.”
Correction:
January 20, 2015
An earlier version of this article misstated the availability of information
regarding the collaboration between the Guess fashion company and Martian
watches on a voice-command watch. The watch was released in early January. It is
not the case that no details have been released about the
collaboration.
--------------------------------------------------------------------------------------------------------------------------
Samdan Plus - Aralik'14
--------------------------------------------------------------------------------------------------------------------------
Samdan Plus - Kasim' 14
Apple, Intel Face-Off in Smartwatch Market
ABC News: “Good Morning America” / November 19, 2014
For Opening Ceremony and Intel’s MICA Smart
Bracelet, Beauty Beats Brains
By John Koblin / New York Times / November 19, 2014
Intel Partners With Fashion Brand
to Craft a Blinged-Out Smartbracelet
By Robert Mann / AdWeek / November 19, 2014
Opening Ceremony x Intel MICA
Bracelet
By Donwill / The Boombox (Links to Gizmodo) / November 19, 2014
New Wearable Devices: Intel MICA
and Wellograph Wellness Watch
By Virnelli Mercader / Christian Post / November 19, 2014
Take a Look at MCIA – A Smart
Bracelet for Stylish- Tech Savvy Women
By Sanchari Banerjee / EFYTimes / November 19, 2014
Barneys New York To Sell Wearable
Technology Designed By Opening Ceremony And Engineered By Intel / By Kelsey Drain / Fashion Times / November 19, 2014
Intel MICA Smart Bracelet
Announced
GadgetSin / November 19, 2014
Intel's Fashion Accessory MICA To
Start Selling In December'14
Forbes.com (Pickup of Trefis
research) / November 19, 2014
Fox Business – “Money with
Melissa Francis” / November 19, 2014
Intel unveils MICA, rare
combination of beauty and intelligence (+photos)
By Brandon Martin / Inferse / November 19, 2014
Opening Ceremony and Intel Unveil
MICA
By Emily Manning / i-D / November 19, 2014
Can Intel’s MICA Smart Bracelet Make Wearables
Cool?
By Jess Bolluyt / Wall Street Cheat Sheet / November 19, 2014
Intel Presents $495 Snakeskin
Smart Watch To Appeal To Women
By Emily Arata / Elite Daily / November 19, 2104
Brand of the Day: Opening
Ceremony Aims to Open Everywhere But can it make millennials buy a smartwatch? / By Kristina Monllos / AdWeek / November 18, 2014
Intel, Opening Ceremony Reveal the
MICA Smart Bracelet
By R Padla / Android Community / November 18, 2014
Intel and Opening Ceremony Launch
MICA Smartbracelet, Available December for $495 / By David Steele / Android Headlines / November 18, 2014
Intel embraces bling for MICA
digital bracelets / BDLive / November 18, 2014
Intel Releases MICA, a Snakeskin,
Bejeweled 'Intelligent Bracelet' for Women / By Elise Harmon / BostInno / November 18, 2014
Fashion Tech: Intel, Opening
Ceremony and CFDA Unveil MICA Wearable
By Shirley Brady / BrandChannel / November 17, 2014
Intel Has A New Wearable Gadget
Women Will Actually Want On Their Wrists, And It's Coming Next Month / Business Insider Australia (Pick
up of Business Insider) / November 18, 2014
Intel Has A New Wearable Gadget
Women Will Actually Want On Their Wrists, And It's Coming Next Month / Business Insider India (Pick up
of Business Insider) / November 18, 2014
Intel’s MICA Smart Bracelet Has
More Style Than Substance (Hands-On)
Business of Fashion (Pick up of
Engadget) / November 18, 2014
INTEL'S MICA BRACELET IS FINALLY
GOING ON SALE — EVERY DETAIL WE KNOW ABOUT THE PRETTIEST WEARABLE TECH
AVAILABLE
By Amy Sciarretto / Bustle / November 18, 2014
INTEL LAUNCHES 18K GOLD SMART
BRACELET
CBR / November 18, 2014
Intel’s MICA Smart Bracelet
Coming in December for $495
ChipChick / November 18, 2014
Intel’s MICA Smartband Now
Available for $495 [VIDEO]
By Julian Horsey / Geeky Gadgets/ November 18, 2014
STYLE SCOOP: THE 2015 PIRELLI
CALENDAR, OPENING CEREMONY DOES WEARABLE TECH WITH INTEL, MILEY CYRUS STRIPS
DOWN FOR TERRY RICHARDSON…AGAIN / By Lauren Kaplan / Glam.com / November 18, 2014
Intel Launches MICA Smart
Bracelet with 1.6 Inch Curved OLED Display
By Vivek Chhetri / Gizbot/ November 18, 2014
Intel Mica Hands-On: A Fancy,
High-Fashion Beeper For $500
Gizmodo India (Pick up from
Gizmodo) / November 18, 2014
The Wall Street Journal (Pick up
of Don Clark’s article) / November 18, 2014
Move over Will.i.am – Intel
reveals MICA, the $495 smartband aimed at women
By James Stables / Wareable / November 18, 2014
Intel Launches New Wearable
Device MICA / By Lord Marin / Yibada / November 18, 2104
OPENING CEREMONY & INTEL
CREATE MICA: MY INTELLIGENT COMMUNICATION ACCESSORY / By Charlotte Kinberger / Whitewall / November 18, 2014
Luxurious Wearable for Ladies Is
Covered in Snake Skin and Pearls
By Christina Bonnington / WIRED/ November 18, 2014
DID OPENING CEREMONY JUST BEAT THE
IWATCH AT ITS OWN GAME WITH MICA? / By Stephanie Maida/ GuestofaGuest/ November 18, 2014
Intel's $495 MICA bracelets will
arrive in stores in time for Xmas
By Mark Tyson/ Hexus / November 18, 2014
Intel wearable bracelet MICA: Where
technology meets fashion
The Hoops News / November 18, 2014
Intel launches new tech fashion
bracelet
By Tammy Beckman / Humboldt Park Accessories
Examiner / November 18, 2014
FOX on Tech: A Wearable For
Style? / FoxNews Radio / November 18, 2014
Engadget Daily: Intel's smart
bangle, Nokia's mystery box and more!By Andy Bowen (ROUND UP) / Engadget / November 18, 2014
The Intel MICA Smartbracelet Will
Win All Women’s Hearts
By Nicholas Anderton / Gadget Gestures / November 18, 2014
Intel's posh MICA smart watch
targets the fashion crowd
By Clinton Nguyen / Christian Science Monitor / November 18, 2014
Is Intel's Bracelet Wearable
Really 'Wantable'?
By Jennifer LeClaire / CIO Today / November 18, 2014
Intel’s New Wearable MICA is Too
Sexy for Your PHONE
By Richi Jennings / Computer World / November 18, 2014
Intel's luxury bracelet will
connect users to Facebook, Google and Yelp
Computing UK/ By Sooraj Shah / November 18, 2014
Intel's Upscale Bracelet Has
Google Alerts, AT&T Data Plan
Entrepreneur (Pickup of Reuters) / November 18, 2014
Intel & Opening Ceremony
Launch MICA - The Latest Wearable Luxury Smart Bracelet / By Ankita Katdare / Crazy Engineers / November 18, 2014
Intel Gives Answer to Apple Watch
by Launching $495 Smart Band
Customs Today / November 18, 2014
Intel wants to out-fashion Apple with its smart
bracelet
By Luke Dormehl / Cult of Mac / November 18, 2014
Intel’s $500 Be Jeweled,
Snakeskin Smart Bracelet Comes With Its Own Phone Number
By Trevor Mogg / Digital Trends / November 18, 2014
Hands-On with the MICA, Intel’s
$495 Smart Bracelet
By EJ Dickson / The Daily Dot / November 18, 2014
Intel launches luxury bracelet
MICA featuring sapphire display and 18k gold coating
Dehli Daily News / November 18, 2014
Intel Launches MICA Smart
Bracelet
By Silky Malhotra / Digit / November 18, 2014
Intel launches gold-coated ‘smart
jewellery’ bracelet
By Edd Gent / E&T Magazine / November 18, 2014
Opening Ceremony And Intel Unveil
The Details On Their New MICA Smart Bracelet
By Paige Reddinger / Fashion Weekly Daily / November 18, 2014
Need Christmas Shopping Ideas?
Try the New Intel MICA Bracelet
By Katie Alteri / FashionInvest / November 18, 2014
Intel thinks ‘stylish’ women will
love this $495 bracelet
By Victor Luckerson / Fortune (Picked of TIME) / November 18, 2014
Intel and Partner Opening
Ceremony Show Off $500 Smart Bangle
By Tiernan Ray / Barron’s / November 17, 2014
Intel’s New $500 Smart Bracelet
Has Yelp and Not Much Else
By Jordyn Taylor / Betabeat / November 17, 2014
Wearable tech gets glam with
Intel's latest offering
By Jessica Meek / Channelnomics / November 17, 2014
Intel Embraces Bling for MICA
Digital Bracelets
By Ian King / Bloomberg / November 17, 2014
Intel's upscale bracelet has
Google alerts, AT&T data plan
The Economic Times (Pickup of
Reuters) / November 17, 2014
Intel Takes on the Apple Watch:
Chip Giant Unveils $495 Gold and Snakeskin Smart Band Aimed at Women – And You
Don’t Have to Carry a Phone as Well
By Mark Prigg / The Daily Mail / November 17 2014
Intel's smart MICA bracelet will
cost pretty penny
By Cadie Thompson / CNBC / November 17, 2014
Intel Has A New Wearable Gadget
Women Will Actually Want On Their Wrists, And It's Coming Next Month / By Lisa Eadicicco / Business Insider / November 17, 2014
Intel's MICA smartwatch goes on
sale in December for $495 with two free years of data
By John Callaham / Connectedly / November 17, 2014
Opening Ceremony and Intel Make a
Wearable You’ll Actually Want to Wear
By Lauren Sherman / November 17, 2014 / Elle.com
Intel's MICA smart bracelet has
more style than substance (hands-on) / By Chris Velazco
Engadget / November 17, 2014
Intel Readies $495 MICA Smart
Bracelet
By Jeffrey Burt / eWeek / November 17, 2014
Opening Ceremony’s Smart Bracelet
Is a Fashion Accessory First
By Eliza Brooke / Fashionista/ November 17, 2014
Would You Pay $500 for Intel’s
Snakeskin-Wrapped Smart Bracelet
By Alice Truong/ Fast Company / November 17, 2014
Intel’s bracelet for fashionistas
can receive texts
By Kif Leswing / Gigaom/ November 17, 2014
Intel Mica Hands-On: A Fancy,
High-Fashion Beeper For $500
By Ashley Feinberg / Gizmodo/ November 17, 2014
AT&T Scores Exclusive For
Intel-Powered MICA Smart Wearable Fashion Communications Accessory / By Ray Willington / Hot Hardware/ November 17, 2014
MICA By Intel x Opening Ceremony:
Attractive Wearable Takes Steps In The Right Direction, But Has A Ways To Go / By Xavier Harding / iDigitalTimes / November 17, 2014
Intel’s MICA Smart Cuff in Stores
Early December
By Istvan Liptak / iKnowToday / November 18, 2014
These Opening Ceremony Cuffs May
Be the Coolest Wearable Tech Yet
By Kelsey Glein / InStyle.com / November 18, 2014
Intel Made A $500 Smart Bracelet With
Pearls, Snakeskin, Sapphire Glass And Obsidian / By Luke Villapaz / International Business Times/ November 17, 2014
Intel unveils MICA smart bracelet
made in collaboration with Open
Ceremony for fashion-conscious
women / By April Taylor / iTechPost / November 18, 2014
Intel’s gold-plated smart
bracelet set to make wearable tech fashionable
By Barclay Ballard / IT Pro Portal / November 18, 2014
MICA is a "smart
accessory" that lets you stay connected without the inconvenience of a
smartphone / By Peter Smith / IT World / November 18, 2014
Intel’s MICA Bracelet Is a Fancy
Accessory for $495
By Sami Khan / International Business Times –
India / November 18, 2014
Intel's Mica fashion wearable
will arrive next month for $495
By Lee Bell / The Inquirer / November 18, 2014
Intel and Opening Ceremony launch
gold-coated ‘smart bracelet’
By Tom Davis / Jewelry Focus / November 19, 2014
Intel Unveils MICA: Stylish Smart
Band for $495
By Anton Shilov / Kit Guru / November 17, 2014
Intel Launching Wearable Tech
Bracelet Next Month
KLIV 1590 – Silicon Valley News / November 18, 2014
Intel’s MICA Smart Bracelet Sells
for $495, Isn’t Actually All That Smart
By Brad Linder / Liliputing / November 17, 2014
Intel’s MICA fashion bracelet
features Linux and 3G data
By Eric Brown / LinuxGizmos / November 18, 2014
Intel’s MICA Smart Bracelet in
Stores in December
By Emily Smith / Load the Game / November 18, 2014
Opening Ceremony’s New Smart
Bracelet Looks Nothing Like Wearable Tech-But It’ll Cost you / By Alana Fishman / Lucky.com / November 17, 2014
Gimme That Gizmo: Opening
Ceremony’s Smart Bracelet
Intel's MICA smart bracelet is a wearable
that women would actually wear
By Samantha Murphy Kelly / Mashable / November 17, 2014
Intel and Opening Ceremony unveil fashionable new ‘smart’ bracelet
By Herb Ryder / Maine News Online / November 18, 2014
Finally, really fashionable tech
is here
By Ed Biado / Manila Standard Today / November 19, 2014
Intel launches MICA – a smart
bracelet for women on the go
By Joseph Nordqvist / Market Business News / November 17, 2014
A feminine communications
accessory
By Paul Lilly / MaximumPC / November 18, 2014
Intel-powered MICA is a luxury
smart cuff for women
By Jared Newman / MIS Asia / November 19, 2014
Intel’s MICA Smart Bracelet for Women
Costs $495, Will Hit Stores in December / By Mark Kesler / Modern Readers / November 18, 2014
Intel's smart MICA bracelet will
cost pretty penny / MSN (Pick up of CNBC.com) / November 17, 2014
NBC 4
News at Noon / November 18, 2014
Intel MICA Smart Bracelet
Unveiled for Fashion-Concious Women
NDTV (Pickup of Reuters) / November 18, 2014
MICA: This is Opening Ceremony's
$500 dollar luxury wearable built by Intel
By Timi Gantisano / Neowin / November 17, 2014
Is Intel's Bracelet Wearable
Really 'Wantable'?
By Jennifer LeClaire / NewsFactor Network / November 18, 2014
By Jennifer LeClaire / NewsFactor Network / November 18, 2014
FASHION FORWARD? MICA BY INTEL
GOES LOOKS OVER TECH
By Marcus Chavers / NewsLedge / November 18, 2014
Intel’s MICA is smart as well as
beautiful
By Ravi Mandalia / TheNewsReports.com / November 18, 2014
Meet MICA, an Intel-engineered
and Yelp-powered smart bracelet targeted at women / By Natt Garun / The Next Web / November 17, 2014
Intel develops 'smart bracelet'
called MICA for women to pair with cellphones
By Alejandro Alba / New York Daily News / November 18, 2014
Can Opening Ceremony Make
Wearable Tech Cool?
By Veronique Hyland /New York Magazine / November 17, 2014
Intel’s ‘smart’ bracelet breaks
the bank
By Kaja Whitehouse / The New York Post / November 17, 2014
Now you can shop Michael Kors on
Instagram (Round up and links to Elle.com) / By Lindsay Putnam / The New York Post / November 18, 2014
NPR Marketplace (via KQED) / November 18, 2014
Intel's high-fashion 'smart'
bracelet comes at high price
By Mike Rogoway / Oregon Live / November 17, 2014
Intel's First Smart Bracelet is a
Surprising High End Fashion Accessory
By Jonathan Keane / Paste / November 19, 2014
http://www.pastemagazine.com/articles/2014/11/intels-first-smart-bracelet-is-a-high-end-fashion.html
Intel Introduces a Surprising
Smart Bracelet in Time for Christmas
Patently Apple / November 17, 2014
Hands On With Mica, Intel and Opening
Ceremony's $495 Wearable
By Alex Colon / PC Magazine / November 17, 2014
Facebook for Work; Modernizing
NYC Payphones; Intel Mica Hands On
By Stephanie Milot / PC Magazine / November 18, 2014
Intel-powered MICA is a luxury
smart cuff for women
By Jared Newman / PCWorld / November 18, 2014
Intel MICA is a fashionable smart
cuff just for women, launches in US for $495
By Elyse Betters / Pocket-Lint / November 18, 2014
Intel, Opening Ceremony Talk MICA
Opening Ceremony's MICA Is the
Most Stylish Wearable Tech Ever
By Nicole Nguyen / Popsugar / November 17, 2014
Intel thinks it has a wearable
you will want to wear
By Malia Spencer / Portland Business Journal / November 17, 2014
Intel’s smart bracelet / Saudi Gazette / November 18, 2014
Intel joins US jewellery and
fashion brand in creating new smart bracelet for female executives / By Andrew Sadaukas / Smart Company / November 18, 2014
AT&T teams with Intel for
wearable device (RCR Mobile Minute)
By Martha Degrasse / RCR Wireless News / November 18, 2014
Intel’s MICA Bracelet Just Might
Be Smarter Than Your Average Smartwatch
Readwrite /November 18, 2014
Intel’s $495 Bracelet Has Google
Alerts, AT&T Data Plan
Re/code / Recode (Pickup of Reuters) / November 17, 2014
SCARY Combination of LIVING WOMAN
and MACHINE unveiled in NCY
By Staff / The Register UK / November 18, 2014
Intel's upscale bracelet has
Google alerts, AT&T data plan
By Noel Randewich / Reuters / November 17, 2014
Is Intel’s MICA Smart Bracelet
Worth the $495 Price
By Kara Pendleton / SavingAdvice.com / November 17, 2014
Intel's Fashion Accessory MICA To
Start Selling In December
By Trefis (research analyst) / SeekingAlpha / November 17, 2014
Intel thinks it has a wearable
you will want to wear
By Malia Spencer / Silicon Valley Business Journal / November 17, 2014
Intel’s MICA: More Than Just A
Pretty Face, Still Pricey
By JC Torres / Slashgear / November 17, 2014
Intel’s MICA Luxury Bracelet Is
More About Looks than Brains, Sells for Less than Expected / By Alexandra Arici / Softpedia/ November 18, 2014
Intel Smart Bracelet Revealed / By Alan Compton / States Chronicle /November 18, 2014
Here's What Intel's $495 Bracelet
For Women Looks Like
By Chris Ciaccia / The Street / November 18, 2014
Exclusive: Rashida Jones Stars in
Opening Ceremony and Intel’s MICA Film
By Nicole Phelps / Style.com / November 17, 2014
What You Need to Know About MICA
By Kristin Anderson / Style.com / November 17, 2014
Intel’s stylish MICA bracelet has
sapphire display, 18k gold coating and more for $495 / Tech2/The First Post / November 18, 2014
Intel MICA Smart Bracelet Aims
for Fashion Forward Buyers $500
By Alex Hernandez / TechAeris / November 17, 2014
Smart bracelet Intel MICA will
compete with Apple Watch Edition
By Woldemar Brown / Tech Boom / November 18 2014
Intel’s MICA Smart Bracelet Will
Be In Stores Before Christmas For $495
By Jordan Crook / Techcrunch / November 17, 2014
Intel MICA Smart Bracelet – First
Look / TechcrunchTV / November 17, 2014
Intel readies MICA – the bracelet
that has both beauty and smarts
By Ravi Mandalia / TechieNews / November 18, 2014
Intel's MICA is an expensive
fashion wearable for women
By Michael Rougeau / TechRadar / November 17, 2014
Intel MICA fashion bracelet gets
$495 price tag, December launch date
By Shawn Knight / TechSpot / November 17, 2014
Will Women Buy Intel &
Opening Ceremony’s New MICA Bracelet?
By Laura Rosenfeld / TechTimes / November 17, 2014
Intel Woos Women With MICA, a
Snazzy Shiny Smart Bracelet
By Quinten Plummer / TechTimes / November 18, 2014
Intel MICA Smart Bracelet Costs
$495 But Oozes Oomph [VIDEO]
By Nicole Arce
TechTimes
November 18, 2014
Intel Thinks ‘Stylish’ Women Will
Love This $495 Bracelet
By Victor Luckerson / TIME / November 18 2014
Intel eyes fashion-conscious
women with Mica bracelet
Times of India (Pickup of
Reuters) / November 18, 2014
Intel Unveils $500 MICA Smart
Bracelet (Hands-on)
By Cherlynn Low / Tom’s Guide / November 17, 2014
Intel’s MICA Wearable: A Bangle,
And A Harbinger Of Things To Come
By Seth Colaner / Tom’s Hardware / November 18, 2014
Intel MICA wearable will have
Google alerts, AT&T data plan support
BY Michael Hatamoto / TweakTown / November 17, 2014
Smart Bracelet Gets Intel Inside
By Joseph Palenchar / Twice / November 17, 2014
Intel’s MICA Will Be Available In
Time For Christmas, Priced At $500
By Tyler Lee / Ubergizmo / November 18, 2014
A $495 Gold Smart-Bracelet From
Intel [VIDEO]
By Edward C. Baig / USA Today / November 18, 2014
Intel’s Smart Bracelet Mica Hits
Stores in December
By Amanda Pierce / Utah People’s Post / November 18, 2014
Intel Targets Female Wearable
Tech Consumer with Smart Bracelet
By Matt Rego / ValueWalk / November 18, 2014
Intel MICA in Photos
The Verge / November 17, 2014
Intel gives details on high tech
MICA fashion bracelet
By Edward C. Baig / USA Today / November 17, 2014
Intel wants to sell this $495 smart cuff to
women
By Sean O'Kane / The Verge / November 17, 2014
MICA Smart Fashion Bracelet
Created by Intel Data Supplied by AT&T
By Angelina Bouc / Viral Global News / November 18, 2014
Intel’s fashion-centric MICA
smart bracelet available next week for $495
By Kenny Doan / VR Zone / November 18, 2014
Intel Reveals Details of MICA
Smart Bracelet
By Don Clark / The Wall Street Journal / November 17, 2014
Intel, Opening Ceremony Talk MICA
By Jessica Iredale / Women’s Wear Daily / November 17, 2014
Intel’s New Luxury Smart
Bracelet, MICA, Will Offer Texting and Alerts
By Alyssa Bereznak / Yahoo! Tech / November 17, 2014
Gimme that Gizmo: Opening
Ceremony’s Smart Bracelet
InStyle Magazine / November 14, 2014
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11.11.2014 Cumhuriyet Gazetesi
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01.11.2014 Marie Claire
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23.10.2014 Aydınlık Gazetesi
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23.10.2014 Hurriyet Gazetesi
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12.10.2014 Ekonomist Dergisi
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05.10.2014 Sabah Gazetesi
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27.09.2014 Sabah Gazetesi
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3.09.2014 / The New York Times
The New York Times / Intel and Opening Ceremony Collaborate on MICA, a Stylish Tech Bracelet
Tech, Meet Fashion
Intel and Opening Ceremony Collaborate on MICA, a Stylish Tech Bracelet
By NICK BILTONSEPT. 3, 2014
It’s time we stopped calling the current crop of gadgets “wearable tech.” Instead, I propose we start giving them a more appropriate name: “ugly tech.” Because let’s be realistic, most wearables today are really, really ugly.
Take the Pebble, a smart watch with a black-and-white screen, which first had its debut on Kickstarter in 2012. While geeks love the watch for its ability to show text messages and emails, the device itself looks like a small Kindle strapped to your wrist. Smartwatches made by LG, Samsung and Sony aren’t much better, with cheesy faux leather or rubber straps, and thick masculine watch faces that look as if they’re supposed to be paired with a pocket protector.
The Neptune Pine watch is so large, with its 2.4-inch screen, that at first glance it appears to be a joke product meant to poke fun at other gadgets. (Alas, it’s very real.)
But this genre of ugly could be on the precipice of change. On Tuesday, Apple, the venerable leader of cool, is expected to unveil a wearable iWatch that will, given the company’s track record, likely be the opposite of ugly.
The less-glamorous Pebble shows text messages and emails. CreditNatalia V. Osipova/The New York Times
While we don’t have much of an idea what the coveted iWatch will look like, I was able to glean one small detail from people at Apple who work on the company’s wearables.
According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.
If anyone can change the perception of wearables and ugliness, it’s definitely Apple. The company’s iPod turned the once-geeky MP3 player into a fashion accessory, the iPhone made smartphones into a status symbol, and the iPad took tablet computers, once the nerdiest gadget of all, and made them coveted and sexy accessories.
So if it’s clear that Apple is going to change the game, what’s taken so long?
Isabel Pedersen, the author of “Ready to Wear: A Rhetoric of Wearable Computers and Reality-Shifting Media,” said that until now, companies have been treating the design of wearable computers as, well, the design of computers. In contrast, fashion designers think about style, age, taste and a number of other criteria when they make clothing and jewelry for consumers.
“Today’s wearables are ugly and clunky because tech is a very male-centric industry, and as a result wearables are too ugly for most people,” Dr. Pedersen said. “A wearable can’t really hope to become part of everyday culture until these companies consider more than just the technology.”
For most wearable makers, it would be in their best interest to stop worrying about the gizmos inside, and start worrying about the look and feel of their products. Research firms predict that companies that crack the tech-meets-fashion code could sell hundreds of millions of accessories in the coming years.
“It’s been hard for existing tech companies to get this new competency of fashion, and it’s going to be hard for existing fashion companies to get the competency of tech,” said Katherine Hague, vice president of the Blueprint, an online store for connected devices. “People are finally starting to realize that it has to be fashionable for it to cross that chasm into a non-tech market.”
Last year Credit Suisse issued a report that estimated the wearable industry could become a $30 billion to $50 billion industry over the next three to five years. But yet another report, by Beecham Research, warned that in order for wearable tech to become sought-after by consumers, tech firms need to figure out the fashion side of the equation.
“Unless there is a holistic morphing of technology and aesthetics, we will not harness the full potential of wearable tech innovation,” Claire Duke-Woolley, Beecham’s fashion technology analyst, said in the report.
Doing just that are a slew of smaller, fashion-focused tech companies, and a handful of partnerships between tech companies and big-name fashion brands.
Earlier this year Fitbit announced a partnership with the designer Tory Burch to make fitness trackers stuffed inside a hinged bracelet and pendant necklace. CuteCircuit is going beyond accessories and making “Interactive Haute Couture” with textiles that can change color. Google Glass has partnered with DVF and Luxottica to make the geeky specs stylish. Last week, Rebecca Minkoff and Case-Mateannounced a new line of techie jewelry, including a gold bracelet that pairs with a smartphone.
And on Wednesday, Intel, in partnership with Barneys New York and Opening Ceremony, unveiled a new wearable bracelet that looks nothing like a gadget at all, yet has all the geeky innards that the tech crowd will salivate over.
The bracelet, called MICA (for My Intelligent Communication Accessory), comes in two styles: black snakeskin and pearls, and white snakeskin and obsidian. Both have a curved sapphire screen and built-in wireless radios. And both look nothing like a wearable computer.
The partnership between Intel and Opening Ceremony could be a signal of how to move from ugly wearables to products that consumers, especially women, Intel said, will actually be excited to buy.
“We tech companies inherently think of things more for functionality — we are so used to building things that exist on their own,” said Ayse Ildeniz, vice president of Intel’s New Devices Group, the team behind the MICA bracelet. “Putting something on a person’s body is a very different paradigm.” She added, “We need to create accessories that people are proud to put on their body.”
I know of one accessory that people will likely be proud to wear. That is, everyone but Swiss watchmakers.
A version of this article appears in print on September 4, 2014, on page E2 of the New York edition with the headline: Tech, Meet Fashion. Order Reprints|Today's Paper|Subscribe
NEXT IN FASHION & STYLE
Take the Pebble, a smart watch with a black-and-white screen, which first had its debut on Kickstarter in 2012. While geeks love the watch for its ability to show text messages and emails, the device itself looks like a small Kindle strapped to your wrist. Smartwatches made by LG, Samsung and Sony aren’t much better, with cheesy faux leather or rubber straps, and thick masculine watch faces that look as if they’re supposed to be paired with a pocket protector.
The Neptune Pine watch is so large, with its 2.4-inch screen, that at first glance it appears to be a joke product meant to poke fun at other gadgets. (Alas, it’s very real.)
But this genre of ugly could be on the precipice of change. On Tuesday, Apple, the venerable leader of cool, is expected to unveil a wearable iWatch that will, given the company’s track record, likely be the opposite of ugly.
While we don’t have much of an idea what the coveted iWatch will look like, I was able to glean one small detail from people at Apple who work on the company’s wearables.
According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.
If anyone can change the perception of wearables and ugliness, it’s definitely Apple. The company’s iPod turned the once-geeky MP3 player into a fashion accessory, the iPhone made smartphones into a status symbol, and the iPad took tablet computers, once the nerdiest gadget of all, and made them coveted and sexy accessories.
So if it’s clear that Apple is going to change the game, what’s taken so long?
Isabel Pedersen, the author of “Ready to Wear: A Rhetoric of Wearable Computers and Reality-Shifting Media,” said that until now, companies have been treating the design of wearable computers as, well, the design of computers. In contrast, fashion designers think about style, age, taste and a number of other criteria when they make clothing and jewelry for consumers.
“Today’s wearables are ugly and clunky because tech is a very male-centric industry, and as a result wearables are too ugly for most people,” Dr. Pedersen said. “A wearable can’t really hope to become part of everyday culture until these companies consider more than just the technology.”
For most wearable makers, it would be in their best interest to stop worrying about the gizmos inside, and start worrying about the look and feel of their products. Research firms predict that companies that crack the tech-meets-fashion code could sell hundreds of millions of accessories in the coming years.
“It’s been hard for existing tech companies to get this new competency of fashion, and it’s going to be hard for existing fashion companies to get the competency of tech,” said Katherine Hague, vice president of the Blueprint, an online store for connected devices. “People are finally starting to realize that it has to be fashionable for it to cross that chasm into a non-tech market.”
Last year Credit Suisse issued a report that estimated the wearable industry could become a $30 billion to $50 billion industry over the next three to five years. But yet another report, by Beecham Research, warned that in order for wearable tech to become sought-after by consumers, tech firms need to figure out the fashion side of the equation.
“Unless there is a holistic morphing of technology and aesthetics, we will not harness the full potential of wearable tech innovation,” Claire Duke-Woolley, Beecham’s fashion technology analyst, said in the report.
Doing just that are a slew of smaller, fashion-focused tech companies, and a handful of partnerships between tech companies and big-name fashion brands.
Earlier this year Fitbit announced a partnership with the designer Tory Burch to make fitness trackers stuffed inside a hinged bracelet and pendant necklace. CuteCircuit is going beyond accessories and making “Interactive Haute Couture” with textiles that can change color. Google Glass has partnered with DVF and Luxottica to make the geeky specs stylish. Last week, Rebecca Minkoff and Case-Mateannounced a new line of techie jewelry, including a gold bracelet that pairs with a smartphone.
And on Wednesday, Intel, in partnership with Barneys New York and Opening Ceremony, unveiled a new wearable bracelet that looks nothing like a gadget at all, yet has all the geeky innards that the tech crowd will salivate over.
The bracelet, called MICA (for My Intelligent Communication Accessory), comes in two styles: black snakeskin and pearls, and white snakeskin and obsidian. Both have a curved sapphire screen and built-in wireless radios. And both look nothing like a wearable computer.
The partnership between Intel and Opening Ceremony could be a signal of how to move from ugly wearables to products that consumers, especially women, Intel said, will actually be excited to buy.
“We tech companies inherently think of things more for functionality — we are so used to building things that exist on their own,” said Ayse Ildeniz, vice president of Intel’s New Devices Group, the team behind the MICA bracelet. “Putting something on a person’s body is a very different paradigm.” She added, “We need to create accessories that people are proud to put on their body.”
I know of one accessory that people will likely be proud to wear. That is, everyone but Swiss watchmakers.
http://www.nytimes.com/2014/09/04/fashion/intel-and-opening-ceremony-collaborate-on-mica-a-stylish-tech-bracelet.html?emc=eta1
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12.09.2014 / Hurriyet Gazetesi
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http://www.nytimes.com/2014/09/04/fashion/new-york-fashion-week-guide-who-and-what-to-know.html?_r=0
http://www.bizjournals.com/sanjose/news/2014/09/04/intel-focuses-on-women-with-luxury-snakeskin.html
http://www.techinsider.net/intel-corporation-intc-launches-high-end-mica-smart-bracelet/1115327.html
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1.09.2014 / Forbes
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1.09.2014 / Vogue
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26 .08.2014 Sabah Newspaper
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19.07.2014 / Hurriyet Gazetesi
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16.07.2014 / Bugun Gazetesi
16.07.2014 / Cumhuriyet
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26.05.2014 / Posta Gazetesi
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01.05.2014 / XOXO The Mag
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01.03.2014 / Harvard Business Review
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1.06.2014 / Fortune
01.03.2014 / CEOLIFE
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1.03.2014 / Hurriyet Gazetesi
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