The wearable device market is evolving as tech manufacturers try to figure out what it will take to appeal to a broad audience. The connection between fashion and tech wearables is getting stronger as manufacturers recognize that people want to not only wear something that works well, but looks good, too.
Face it. Putting on a wearable makes a statement, whether it's to tell someone that you are into health and fitness, or that you're a techie and you want instant access to texts and emails.
"We're at the very beginning of wearables. People are finally waking up to the fact if you're going to be on someone's body, you have to at least be not unfashionable. With Shine, we were trying to be not unfashionable," said Sonny Vu, founder of Misfit Wearables, which developed the stylish Misfit Shine fitness tracking device.
Making wearables appealing
There is a problem with the drop off rate once someone buys a health and fitness wearable. A previous TechRepublic article focused on an Endeavour Partners survey that revealed more than half of the people who bought a health and fitness wearable had stopped wearing it, and a third of those had put it aside within the first six months of receiving it.
Dan Ledger, principal at Endeavour Partners, said that the appearance of a wearable is one of the key things that keeps someone wearing the device.
With this in mind, wearable manufacturers are looking toward the fashion industry to add style to their tech products, including Ayse Ildeniz, vice president of the new devices group and general manager of strategy and business development at Intel Corporation.
"What we have seen are the technology companies taking the lead on the wearable domain, and we believe it is time the fashion companies take the lead. They should be defining what a wearable aesthetic should look like and the kind of functions it should provide. There's a larger sensitivity in the industry toward that," Ildeniz said.
Fashion is an important consideration when designing a wearable. And yet, many of the wearables on the market have a uniform look that doesn't draw people into wearing them daily.
